We all know the type: the “sales bro” who thinks every pitch is life or death, armed with buzzwords, chest-thumping confidence, and probably an expensive watch. But here’s a thought—what if the event sales process for selling your PLACE didn’t have to feel like you were one-upping the competition in an intense game of sales survival just to get more in-person events? There is a way to get event sales success without the pushy attitude.
Here are some fun, practical, and seriously memorable strategies for your sales team to make your venue sales process stand out from the same-old tactics. Let’s keep it interesting (and maybe laugh at ourselves along the way).
Why Loosen Up?
1. Connect with Clients (Not Just Their Wallets)
Here’s a non-bro approach: instead of leading with pushy pitches, why not create an environment where the right audience can relax? How would it feel if people could truly be at ease in your space? When people feel comfortable, aren’t they more likely to open up, form connections, and start picturing themselves there? You’re not just selling a venue; could you be inviting them into a place that genuinely feels right for them?
2. Stand Out for the Right Reasons
Forget flashy presentations that sound like every other pitch in town. What if you focused instead on delivering a memorable experience with your own spin? Could being approachable and showing off the venue’s unique vibe make a more lasting impression? In the end, won’t that stick with them far more than a rehearsed spiel, leading to real event marketing success?
Real-World Strategies to Keep it Fun (and Keep You Out of “Sales Bro” Territory)
Make Venue Tours a Game, Not a Lecture
Skip the endless facts. Try turning your tour into a lighthearted scavenger hunt, complete with quirky clues. Not only will they get a kick out of it, but it also makes sure they don’t miss the best parts of your space. Remember: clients are more likely to remember something fun than a PowerPoint pitch.
Storytelling with a Twist
Forget the rigid “feature lists.” Why not share a story that brings your PLACE to life? Do you have a hilarious anecdote from a past event (maybe everything went well, but there was a slight hiccup that made it more relatable)? Tell it! Don’t clients want to know what they’re signing up for in real life, rather than some “perfect venue” fantasy?
Create Hands-On Demos, No Bro-Splaining Required
Rather than telling people about your state-of-the-art sound system, let them try it out. If catering is an option, offer samples. Avoid explaining it all yourself—let them experience it. (Bonus points if you let them pick their own playlist; it’ll have them dancing in your place before they even book it.)
Personalize the Experience Like a Pro, Not a Sales Robot
Find out what they’re looking for, and shape your presentation around their needs. Your event sales success is directly tied to how well you know your people. So ask them questions! Not everyone wants the same experience—ask about their favorite events or what they want from their venue experience. Avoid stock responses and try genuine engagement instead. You’ll have them looking forward to their next event before they’ve event had their first!
Incorporating Technology for Added Fun
Virtual Reality (VR) Tours That Actually Add Value
For potential attendees who can’t make it in person, VR is a handy tool—without making them feel like they’re stuck in a bad sci-fi flick. Use VR to give them a feel for your space from anywhere, focusing on the real aspects that make it unique, rather than a shiny tech demo.
Augmented Reality (AR) as a Little Extra Fun
Bring in AR for pop-up descriptions or digital overlays as clients explore your venue. Keep it simple—use it to highlight unique design features or share short stories about memorable events held there. They get the extra insights without feeling like they’re in a video game.
Sensory Demos: Show, Don’t Just Tell
Instead of explaining your lighting options or describing the ambiance, show them. Let them feel the difference as you shift from a soft glow to party-ready lights. And if you’ve got food, let them sample it! These small moments create an experience that words alone can’t capture.
Final Thoughts on Event Sales Success: Keep it Real, Keep it Fun
Let’s face it: anyone can read a sales script. But the real magic happens when clients feel like they’re getting to know your local business PLACE—and you—beyond the typical pitch. Skip the jargon, keep things lighthearted, and aim to give them a taste of what their event will feel like at your venue.
Ready to keep it playful? Sign up for our newsletter to get fresh ideas on making sales engaging (without all the “sales bro” nonsense). And if you’re ready to bring in more sales, tell us about your venue!