Companies today want something special AND sustainable for their event. Therefore, they are looking for places that care about the planet and offer more than a boardroom. Your regenerative farm property is the perfect event space. Moreover, hosting corporate events will help you earn extra revenue and share your farm's mission with people who may not know much about sustainable farming. Here’s a quick 101 on Marketing My Farm Venue.

Why Companies Want Sustainable and Memorable Events

A quick Google search will show you that most of the major event players, such as Tripleseat, are talking about sustainability. More and more brands care about being eco-friendly. As a result, corporate event planners want to show their clients and employees that they support a healthy planet. In fact, a study by Nielson showed that 81% of people think brands should help improve the environment. Clearly, that's a big deal!

Brands also want events to be immersive and unique. They’re looking for experiences that are different. Thus, we say, “Out with the conference rooms, and in with the memories!” Farms like yours can offer something special—activities, nature, and the chance to dig in the dirt. Whether it's picking veggies, taking farm tours, shopping at your farm store, or eating farm-to-table meals; these are the moments people remember. With some creative marketing efforts, you can showcase these unforgettable experiences and attract even more visitors to your farm!

Marketing My Farm Venue: How Hosting Events Can Help Your Farm

Hosting corporate events is a way to introduce people to regenerative farming and expand awareness of your values and mission. Many corporate guests may have never stepped foot on a farm. By showing them what you do, you can educate them about sustainability. And who knows, maybe they’ll start supporting farms like yours. (We believe there’s a good chance they will!)

1. Boosting Your Income

Firstly, hosting corporate events can bring in money when the farm might be quieter. You can charge fees for using your venue. Additionally, you could offer farm-to-table meals, lead engaging workshops, or feature a seasonal farmstand. These extra services mean more income for you.

2. Reaching a New Audience

Secondly, people attending these events might not know much about farming or how important it is to the environment. Hosting gives you a chance to share your story and your values. Consequently, you’re not just helping them have a great event; you’re helping them learn something new -- opening their eyes to all the ways humans can (and should) connect with Nature.

In conclusion, hosting corporate events on your farm offers multiple benefits: it boosts your income and helps reach new audiences who may become passionate supporters of regenerative farming practices!

Making Events Memorable

Don’t forget that “marketing my farm venue” needs to also include a plan about how you deliver your promise of memorable event-making. To keep brands coming back, you’ll need to make them feel special -- you’ll need something guests will talk about long after they leave. (We’re pretty taken by what Aslan Brewing is doing! Check them out.)

1. Show Off Your Sustainable Farming

Give prospective clients a behind-the-scenes look at how your farm works. Show them the compost piles, the healthy soil, and how you manage the ecosystem. This can inspire them to think differently about their own brands and lives.

2. Offer Custom Activities

People love hands-on experiences and they love local produce. Create custom packages that fit what the company is looking for. Maybe they want a team-building day where everyone helps plant crops. Or they could enjoy a wellness retreat with yoga and fresh food straight from your fields. These kinds of experiences connect people to your farm and its mission.

How to Attract Corporate Clients

To get your target audience (for our purposes here, it would be companies) interested in using your farm for events, you’ll need to get the word out. There are a few ways to market your farm and show people why it’s the perfect spot for their next event.

First and most importantly -- make sure the button to “Book Your Event” or “Host Your Event With Us” is prominent on the homepage of your farm website. (Which we will now call a “venue website,” yes?)

Content That Connects with Brands:

• Blog Posts: Share stories about past events and how they aligned with sustainability. Include quotes from happy clients. (Look to the wedding industry -- Mama Farm, for example -- for how to do this well.)
• Videos: Take viewers on a virtual tour of your farm. Show them through engaging video clips how beautiful and functional it can be for corporate events.
• Social Media: Post pictures, behind-the-scenes updates, and stories from events. This will get people excited and curious about booking your farm. Pro Tip: Set up a “selfie spot” on a tractor so that guests can post to their Facebook page or Instagram could expand your reach.
• Partnerships: Connect with local brands, farm stand partners, and corporate event planners. Offering deals for repeat bookings or setting up a referral program are both good ways to build relationships. Make friends with a few local wedding planners too. Even if farm weddings aren’t your thing.
• Open House: Host an open house event where potential clients can explore the venue in person, meet the team, and envision their own events taking place on the farm. This personal touch can significantly boost interest and bookings!

Your content should not only inform but also support and engage your audience. Here are some tips:

• Storytelling: Share real-life stories and experiences to create a personal connection.
• Interactive Elements: Include quizzes, polls, and interactive maps to make your content more engaging.
• Community Building: Encourage comments, discussions, and user-generated content to foster a sense of community.

Measuring Success - This is the big one!

We can’t leave the Marketing My Farm Venue 101 course without mentioning the importance of data. Track the performance of your content to understand what works best. Key metrics to monitor:

• Engagement Rates: Monitor likes, shares, comments, and overall interaction.
• Traffic Sources: Analyze where your traffic is coming from to optimize content distribution.
• Conversion Rates: Measure the effectiveness of your content in achieving desired actions.
• User Feedback: Gather feedback from your audience to continuously improve your content.
• Search Engine Optimization (SEO): Enhance your content's visibility on search engines to attract more organic traffic.

For regenerative farm owners, hosting farm events brings big benefits. You can generate extra revenue and share your farm’s story with new audiences. Brands, on the other hand, get a special, eco-friendly experience they’ll remember. It’s a win-win! So why not offer your farm as a venue for their next big event? With the right marketing and some thoughtful planning, your farm could become a top choice for companies that care about sustainability.